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J.G. Wentworth "Opera" Commercial Wins Two More International Advertising Awards

5/13/2009

May 13, 2009, Bryn Mawr, PA – J.G. Wentworth, the nation’s leading purchaser of structured settlements and annuities, announced today that its groundbreaking television commercial, "Opera," received two International Summit Awards in the categories of Best Humor and Best TV between $75k and $100k.

"This is a testament to the great work of our marketing group, as well as our creative agency, Karlin+Pimsler," said Chief Marketing Officer Ken Murray. "The creative approach clearly resonates with consumers and has allowed us to break through the clutter that is today’s television advertising."

In the direct response ad, J.G. Wentworth brings viewers to a Wagnerian opera in a unique commercial featuring Viking characters singing about their need for cash now, utilizing the company’s ubiquitous vanity phone number, 877-CASH-NOW. (The ad can be viewed at http://www.jgwentworth.com/About/Advertising/).

This category included all types of broadcast TV commercials from over 40 countries, and was not limited to direct response. The 60-second spot first aired nationwide in late spring 2008, resulting in significant customer traffic for J.G. Wentworth. The commercial also garnered a 2008 Davey Award (Silver Winner).

"Opera" has generated significant inbound email volume to J.G. Wentworth from consumers commenting on the commercial, Murray said. "We’ve received literally thousands of comments from people letting us know how they feel about the spot. It’s also generated a huge following on YouTube, with nearly 100,000 views and over 600 comments. We’re now working on Opera II – stay tuned!"

The Summit International Awards organization is an independent, international organization focused on creating a community of marketing creativity and excellence.

About the J.G. Wentworth family of companies

J.G. Wentworth, Inc., based in Bryn Mawr, PA, is the nation’s oldest, largest and most respected buyer of deferred payments for illiquid financial assets like structured settlements and annuities. Since 1992, J.G. Wentworth has purchased over $3 billion of future payment obligations from consumers. For more information about J.G. Wentworth, visit www.jgwentworth.com.